Although "brand management" sounds awfully professional and profound, I don't think of it like that.
I think it's more of a curation, cultivation, and creative endeavor of exploring a brand's persona with associations. The colors, overall aesthetic, items, image tropes- all of it accumulates to a perception within the eyes of the audience.
How can what we feel show up in the world?
Homecoming 2024
"Tuned in to Tradition"
As Communications director, I was in charge of creating a unique vision for the 2024 theme. Using Pinterest/Google analytics/trends, the 2000's was clearly coming back in media trends. We went for a pop-punk, edgy, early 2000's feel for our campaign to directly appeal to students, faculty, staff, and Alumni! Bringing back nostalgia for older generations, and incorporating trends for college students.
Duck Donuts rebrand
For my Graphic Design course, we were required to "rebrand" a current company of our choice.
I chose a southern donut shop: Duck Donuts. I wanted to incorporate more fun, whimsy, and silliness into the brand with a tropical call-back to their origins on South Carolina beaches.
Homecoming standardized branding
For the in-between seasons of Homecoming week, Homecoming utilizes standardized branding provided by the university. I oversaw the process of creating a unique logo for these interim seasons, paired with our university's color palette.
